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What is a Search
Engines Themes?
"Themes" means indexing the entire site as a whole. As a page is added to a
search engine, it goes back to its database, pulls out all pages from that
domain and indexes the entire set of pages as one.
How is Search Engines Theme
Determined?
The theme indexer first pulls out titles and indexes that data, then it
indexes1` meta tags, then major headings on a page, then the text content of all
the pages, finally it looks at all the links on the site.
Search Engine Themes and Link
Popularity
Search Engines can use their assembled theme data to detect links that are
in or out of context. If Alta has determined your site is about rocket ships and
you have a set of unrelated links, they won't give those links near the weight
in the algorithm. This has the effect of thwarting what we are trying to do here to a small degree.
Keyword Placement For
Search Engines Themes
To fully incorporate the theme into your Website, it's essential to make the
main keywords prominent and obvious not only to the spiders, but also to the
user. To make sure that the spiders know your theme and which keywords you're
targeting, you should include your keywords in certain HTML tags. For starters,
make sure that your target keywords for each page appear at the top of the page
in an <H1> or <H2> tag. Also place your keywords in other prominent places on
the page, and inside bold tags. This allows the spiders to pick up the target
keyword as the main topic of the page, and will also let the user know what the
page focuses on.
How To Become
Successful With Search Engines Themes?
To begin, break your content into its main categories. From those main
categories, you'll want to refine the information to a more specific level, but
don't make it too specific. These secondary layers will be your sub-categories.
One level of refinement beyond these, and you will have created specific topics.
From there, the only need to extend into another level should be for statistical
information, help, or another method of user-assistance.
On our generic football league Website, a category might take on the following
structure:
Football League Homepage
League's Eastern Conference Teams Listing
Specific Eastern Conference Team Profile
Team Statistics, Rosters, Player Profiles, etc.
Why Categories Work for the Search Engines
As you can see, this method of theming your content not only helps establish a
more usable Website, but it actually helps your position within the search
engines too! Why does it work so well?
The primary reason a themed approach helps you obtain high ranks is because it
breaks the Website down into more refined content areas. This allows spiders,
bots and crawlers that look into your Website to follow an obvious pathway from
the homepage on to your more specific information. Most importantly, your
homepage or index sets a theme that the spiders can follow, resulting in very
high placements.
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